InnSpect™ - Innography

Our Data Integrity Pledge

Data drives business strategies. In fact, many companies base their entire business on making data available. At the end of the day though, the value of data is based on two things: context and trust. To make solid business decisions you need to understand the data within a context that will enable intelligent, long-term strategic planning. But what about trust? The truth is that raw data is never 100% accurate — in fact, it's typically quite "dirty."

InnSpect is Innography's pledge to continually provide the best possible data. Before presenting any data to you, Innography thoroughly scrubs and processes it to ensure its integrity from the individual data elements, such as a company name, to the highest-level strategic insight, such as company market position and competition.

This process is unlike anything else in the industry — and it is our assurance to you that you will not only understand the data, but that you can trust it. The InnSpect process is founded upon three core principles:

• Transparency: We tell you the exact data source, when it is refreshed and how we go about verifying and cleansing it to be certain of its accuracy.
• Verification: We constantly validate our data through a continual maintenance routine and then go a step further by actively engaging customers about their experience.
• Resolution: We resolve any conflicts that arise through a rigorous investigative process in which all interested parties reach agreement that the data has been corrected, or that it is current with the authoritative sources.

In short, we earn our customers' trust every day and our industry-leading InnSpect pledge is a big part of how we do that. We give you the most insightful views of your business, industry, markets and competitors. It's what Innography is all about.